Symposium: Music Production for Interactive Media

The importance of virtual reality, augmented reality and other immersive technologies is growing rapidly. We can see this in the exponentially increasing worldwide investments in this market, the large amount of new companies focusing on this technology, and their success. Applications can be found in numerous industries. The game industry leads this trend, but applications in the medical world, the construction industry, education and industrial design are also common nowadays.

Applications of immersive technology and interactive media are currently maybe less obvious in art, but many young artists are embracing and exploiting the possibilities that this new way of working offers them. Since social distancing because of the corona crisis forced the music world to start streaming their concerts, the audience asks for more involvement and more intense experiences. VR and AR technology can offer solutions.

In a world where the popularity of VR is increasing, the entertainment industry cannot stay behind. Music videos alone are not sufficient anymore. Immersive and stereoscopic 360° (music) videos can be played back on any smartphone with the help of a cardboard viewer. Content is offered online, for free on YouTube, or paid subscriptions for high quality VR music shows. What does this mean for music production? How interactive does music need to be in the future and how do we realize this?

It is time that we integrate those new and exciting technologies in our Art of Sound department. Therefor I organized a mini symposium on this subject in the week of October 26-30, with 2 online lectures per day including Q&A sessions, and software and hardware demonstrations in our studio’s. Amongst the presenters are die-hards from the industry, as well as young professionals and students with new ideas. All of them have their own field of expertise and their own philosophy and approach. We will conclude the symposium with a panel discussion about the current state of immersive music production, and about the future developments.

Enjoy!

Paul Jeukendrup
Head of the Art of Sound Department

Please note: this symposium is not open to the public. Students eligible for this symposium will be contacted directly by email.